Let’s be honest here for a minute guys, the Wii U was a bit of a failure for Nintendo. It sold poorly and never really became a mainstream console, forever in the shadow of its predecessor the Wii. There was a lot of reasons for why this happened, a terrible name, lack of third party support, an overconfident Nintendo and above all else a poor marketing campaign that ensured the console was dead on arrival.
With all this taken into consideration, Nintendo of America President Reggie Fils-Aime has claimed that Nintendo has learned from their mistakes with the Wii U and does not seek to repeat history with the Nintendo Switch. Reggie says that Nintendo ‘thought deeply’ on the failure of the Wii U and they feel that they did not communicate to consumers what exactly the Wii U was and what it was capable of doing.
In relation to what they learned he says that they are doing things differently with the Switch, claiming that, “Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling. We see the reaction by consumers whether it’s measured in Twitter trending topics or views of videos on YouTube or just the frequency with which I get called by old high school buddies that I haven’t heard from in 30 years who are asking me how to get their hands on Nintendo Switch. We have communicated the proposition clearly and it is compelling.”
He continued on to state that he believe the lack of regular releases for the Wii U caused gamers to lose interest, despite the fact that there was some great games on the system, “Wii U will go down as having fantastic content – the issue was as you look at the reality of exactly when the games were launched, there were large gaps in between.”
Reggie went on to say that he feels the marketing campaign for the Switch has been all about communicating what the system is all about to consumers and targeting the biggest audiences possible with appearances on the Tonight Show with Jimmy Fallon showcasing the device bringing major mainstream attention to the Switch.
It definitely does appear that Nintendo has learned from past mistakes with the Wii U and one can only hope that the Nintendo Switch will be an incredible console device, worthy of the heavy marketing and hype train Nintendo have spurred on for it.